Eight directions we’re investing in, and the friction behind each one. Written as direction rather than dates, because the specifics get decided with the growers who will use them.
We work in short cycles and release continuously. There is no annual mega-version here — improvements land through the year, and our clients see them as they arrive rather than reading about them in a launch announcement.
That is also why this page describes direction instead of a dated feature list. What gets built next, and in what order, comes out of discovery conversations and the standing relationships we have with the growers already on the platform. A client who tells us their real bottleneck has more influence on the next cycle than anything written on a page like this.
So treat the themes below as where we are pointed. If one of them describes a problem you have, that is worth a conversation — it is genuinely how this list gets reordered.
Want the specifics instead?
Our product updates cover what actually shipped, month by month, with the detail this page deliberately leaves out.
Read the product updatesYou can ask Flora a question about your operation and get a real answer back, with the spreadsheet to go with it. But once you have the answer, the work of acting on it is still yours to do by hand.
We are investing heavily in assistance that does more than report — the goal is software you can simply ask, in whatever way is natural to you, and have it carry the task through rather than hand it back.
Deciding what to send to which store next week is judgment work. The platform holds everything that decision depends on — sell-through, capacity, what is ready, what moved last season — but the weighing up still happens in someone’s head, usually with a spreadsheet open beside it.
Forecasting demand from your own sales history, and suggesting replenishment rather than waiting to be told, is a direction we intend to pursue. To be unambiguous: the platform does not forecast or reorder today, and we will not imply otherwise. When it does, you will read it in a product update and see it working on your own numbers.
Orders arrive as emails, phone calls, texts and photographs of handwritten lists. Someone on your team reads each one and retypes it. Customer self-service takes care of the customers who adopt it — and plenty never will, because the way they order has worked for twenty years.
We want the platform to do the first draft of that typing: read what actually arrived, turn it into an order, and put it in front of a person to check rather than to key in. Something we are exploring, not something you can be shown yet.
At Cultivate’26 this came up more than any other subject, unprompted and from operations that had nothing else in common: growers are unhappy with their point-of-sale systems and a lot of them are actively looking to replace them. Today GrowerLive stops at the wholesale side of the business, so the till is someone else’s software bridged by an integration.
We would rather close that gap inside the platform than leave our partners maintaining another vendor and another integration to bridge it. On the roadmap on the strength of what growers told us, and shaped by how you actually sell today.
Your customers can be given their own login and place orders directly, seeing only their own locations and their own pricing — one of the brokers we work with runs exactly this way today. A browsable catalog sitting alongside that ordering flow is newer and still being built out.
We are working toward giving your customers more of what they need without needing you in the loop — while keeping the office in control of what is published and what is committed.
The conversation about an order happens somewhere other than the order. A decision gets made in a text thread between two people, and the third person who needed to know finds out on Thursday.
We want the platform to carry more of that conversation itself, so context sits with the work it belongs to and reaching everyone who needs to know does not depend on remembering to tell them.
You can see where a delivery is and prove that it arrived, with the signature and the photos attached to the order. That covers where and whether — it does not cover everything that can go wrong between the dock and the shelf.
We are extending what the platform knows about a delivery after it leaves your yard, including the equipment that goes out with it and does not always come back.
GrowerLive talks to your accounting system, your retail partners, and your fleet. It is never the only system a business runs, and the list of things worth connecting to is different for every grower.
Our integrations are built against interfaces rather than single vendors, so the second connection of any kind costs a fraction of the first. We would rather hear what you run and add it than wait for enough demand to justify it.
None of the above is available today, and none of it is a commitment with a date attached. Everything GrowerLive does right now is on the platform modules pages, described as it actually works — and if something is there, we will show it to you working on your own data rather than in a slide.
We would rather under-promise on this page and over-deliver in the demo.
The most useful thing you can do with this page is disagree with it. If the bottleneck in your operation is not on the list, we want to hear about it — that conversation is how the list changes.